Jay Gregory Interview (The Cool Kids Music Video/Short Film Premier)

Martin’s Lounge – 1919 9th St. N.W. Washington D.C. September 15, 2011


Tonight was surely an event that could in fact, go down in DMV History. This is Insight Seeker and Monet “MoMo” Wright of W.O.W. Radio here at The Cool Kids Music Video and Short Film Premier in Northwest Washington D.C. at Martin’s Lounge.

We’ve managed to catch up and speak with several of tonight’s guests like “Joey Swagga”, Jay Mills, film producer Tanecia Britt and Tyrone Shelby just to name a few. Tonight MoMo and I were on a mission to speak with the night’s premier guests to get into the mindset of how The Cool Kids work.

Here, we catch up with one of their top music and video producers Jay Gregory, check out a few things he had to tell us about The Cool Kids and what they’ve been up to, along with a little bit of insight on how they came to be. Insight: What’s good people, this is Insight Seeker here with Cool Kids super producer Jay Gregory.


Jay Gregory: What’s up everybody Jay Gregory here, Creative Director, of The Cool Kids coolin’ out. We just premiered “Parachute” by DC’s own Tabi Boney, still working on a few projects lined up from The Cool Kids..yanno man, just trying to keep things movin’.

Insight: Cool, ok so real quick tell everybody just how long The Cool Kids have been active and how you all got started?

Jay Gregory: Officially we’ve been out since 2008 with our breakout video from Tabi Boney “Put Me in the Pocket” which, back then during production, we discovered we’d have to pay quite a bit of money to follow through with filming and so forth. So we then realized that, Hey! We’ve all been to college. We’re all pretty smart and know exactly what we want from this, we can create our own video. So we shot three videos, all three made it to MTV and from that point on we just “took it there”. Next thing yanno people got hip to our work and style and we’ve been on eversince.

Insight: Being a producer yourself and working with many artist, what are some of your personal inspirations to how you influence your own style?

Jay Gregory: I look at movies really. I try to get them [the artist] and try to take their music and make it into a picture. Try to make their lyrics into something the audience can visualize. We want to shoot videos that people can be entertained by and look at like as if it were a cinematic movie.

Insight: Nice, now with all the many concepts and lighting and ideas, what is one of, if not, the wildest video concept an artist has challenged you with, for shooting a video?

Jay Gregory: Definitely without a doubt that had to be a video we did for Fat Trell ft. Raheem Devaughn “Going Crazy”. We shot that video in a real deal abandoned Mental Asylum. Yes, we really got stopped by the police and the only reason we didn’t go to jail was because they didn’t have a truck big enough to carry us all. When I first heard the song, they wanted to make the video about a bunch of girls ‘going crazy’ in stripper scenes or regular ‘going crazy’ breakup scenes. I heard it and thought about real Women really going crazy, like insane crazy and the asylum just became a fixation to follow up on. ALL of us were in there scared, afraid, frightened, everybody from the biggest person to the smallest were all shook that evening into the night….yup even me.

{{{Brief interruption from another upcoming Virginia artist from Richmond by the name of Noah O. ‘Insight Seeker’ shouts out that we don’t just cover DMV in the local metropolitan area, we promote artist in the entire indie community from all over}}}

Insight: See? Whats whassup, we get people from everywhere tuning in to www.wowuradio.net to check out what’s in store. Ok, so Jay Gregory, I know you have to show face with a few more people tonight to further promote several projects. Real quick, where can people look to find you and The Cool Kids?

Jay Gregory: Well I’m on twitter, real simple to find me, no gimmicks I’m @JayGregory202, you can also check out @CoolKidsForever and Cool Kids Films Forever. Pretty much everywhere you see The Cool Kids you can find me, just check us out; we’ve got a lot coming up for y’all.


Jay Gregory, MoMo and I [Insight Seeker] then step out into DC’s night air to mingle with a few other of tonight’s event occupants. Unfortunately we unable to catch up with the speedy exit of Tabi Boney himself however, we’ll always be able to catch up with him but in the meantime, be sure to follow The Cool Kids and their many artist. Don’t forget to log onto www.wowuradio.net to hear them in the song rotation. You can also now download W.O.W. Radio to your mobile phone by simply downloading the FREE Live365 application to your cellular phone, then typing in the words WOW Radio in the search bar.

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by Insight Seeker, Creative Director, W.O.W Radio

Follow on Twitter: @AgentL7

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